Concept & Writing

I didn’t just wake up one day and say I want to be a filmmaker. 

What allows Smallbutglobal videos to be more than slick productions is my experience and training as a conceptual thinker and ad maker. I have found that often it’s not what you say, but what you choose to leave out that makes the most impact in printed communication. Although my main focus is on video, copy writing still makes up for nearly 30% of my business and my skills can be hired directly on a day rate.

Below are a few examples of my conceptual and writing abilities.

- Ad for B&O loudspeakers. If I recall, the line stuck but the art direction changed

- Vestas US print ad that ran to coincide with President Obama’s green energy push.
Commissioned by Bake the Cake

- ECCO how a tagline lent itself to the retail environment and created a standard for the shoes
and shops to live up to. Commissioned by BluePen

- Coors Beer an ad that draws on Coors’ western heritage. Done at the Integer Group a while back

- Weber Grills. Pretty self explanatory

- Buens Dry Cleaning. Same day return service. Big idea, small client